农产品供应链信息平台的选择和使用定价策略研究

摘要

电子化农产品供应链信息平台有两类：针对农户组成合作社的专用平台（IOS）和直接针对农户的通用平台（Web）。将消费者对网上购买产品的接受程度,即价值折扣率,作为关键参数,通过建立两个平台购买的需求模型,进行合作社和农户的最优定价策略,得到农产品供应链信息平台的选择和使用定价策略,其特点是：只要得到消费者对网上购买的农产品的接受程度,就可以使信息平台企业明确应该建设专用平台,还是要建设通用和专用双平台,以及在相应的情况下,如何确定农产品买者和农民使用通用平台的收费标准,以及购买者和合作社使用专用平台的收费标准,从而为通过信息平台服务集成农产品供应链,持续运营信息平台奠定基础。%There are two types of electronic information platform for agricultural supply chain： the proprietary platform（IOS） for cooperatives consisted by farmers and a common platform for households（Web）.We can choose the right information platform and get the optimal pricing strategy for farmers through establishing purchasing demand model based on the discount rate（that is the online consumer＇acceptance of products purchased）.It characterized by： information enterprises should be sure to establish the right information platform and be clear the right pricing strategy to the IOS and Web according to the acceptance of the products trading on the platform.This can integrate the agriculture supply chain and lay the foundation for continuing operations platform.