西方文化注重“知物”,强调逻辑思维,而中国文化讲求“悟道”,注重意向思维。中西不同的思维模式在不同的文化背景下,呈现出文化消费伦理的不同特点与风格,并在历史发展过程中,产生不同的伦理道德、价值观念和评价方式。针对中西方文化消费伦理差异,采取审慎的态度,遵循文化消费伦理的适度性、可持续性及和谐性原则,构建理性、健康、科学和可持续的文化消费观。%Western culture focuses on “things, which stresses logical thinking ., while Chinese culture is about “morality”, which pays attention to idea thinking .Different thinking modes show different characteris-tics and styles in different thinking patterns .In the process of historical development , different ethics , value and evaluation were produced .According to different Chinese and Western cultural consumption ethic differ-ences, careful attitudes were adopted and moderate , sustainable and harmonious principles were followed to reasonable , healthy , scientific and sustainable cultural consumption .
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