概念包装设计中人性化融合问题研究

摘要

Conceptual packaging design is a kind of forward‐looking packaging design theory and meth‐od based on the market demand ,w hich is human‐oriented and emphasizes the breakthrough of the function and form of packaging design .Conceptual packaging has led the forefront of packaging design with its foresight consciousness and bold attempt and innovation .However ,during the implementa‐tion of the conceptual packaging design ,there still exist non‐humanized factors in material selection , reduction ,discard ,reuse ,return and so on .Therefore ,the integration of conceptual packaging and humanization should not be ignored .%概念包装设计是基于市场需求而创新并推行的一种前瞻性包装设计的理论与方法，其以人性化为主旨，强调包装设计功能与形式的突破。概念包装极具超前意识，敢于大胆尝试和创新，从而引领包装设计潮流。但在概念包装设计实施过程中存在选材、减量、易抛弃化、再利用化、可返回化等方面与人性化相悖的一面，因而概念包装与人性化融合问题依然需要高度关注。