Factors and implementation of modern products' humanized packaging design

摘要

This paper based on study of humanized packaging design factors and specific implementation, it should include more humanity, emotion, aesthetic connotation, reflects the human nature concern, establish a kind of harmonious and unified relationship between people and products, human and environment. With the establishment and perfecting of market economy in our country, the competition of product market increasingly fierce, survival and development of an enterprise depends mainly on two aspects: One is that if the product is used for the society, the second is whether it can profit from it. The key to these two aspects is the product itself, whether that is really can buy and loved by consumers. Elegant and delicate product packaging can add the brightness grace for the product, increase the product sales, profit for the enterprise. Therefore also put forward higher requirements for product packaging design, the product packaging design on the premise of meet its basic function, should give full consideration to consumers' physiological and psychological feeling, that means it should consider people's aesthetic demand from form, color, structure, material and visual interface design, as well as the safety and comfort with the nature of such claim.