导游人员离职影响因素分析及对策研究——以广东南湖国际旅行社为例

摘要

Tour guides are the soul of the tourism industry. High staff turnover rate of guide caused gidespread concern in the industry. This paper takes Guangdong Nanhu laternational Travel Service as an example to finds out the main influence factors based on the case interviews. And by studying the countermeasures and improvements to the turnover of guides of Guangdong Nanhu International Travel Service , the study is of some reference to control the turnover of guides for other travel agencies.%导游人员是旅游业的灵魂，导游人员离职率居高不下，引起业界的广泛关注。以广东南湖国际旅行社为例，在问卷调查和个案访谈的基础上分析影响导游离职的关键因素，并通过研究借鉴南湖国旅应对导游流失的策略，探讨其改进措施，为其他旅行社企业控制和改善导游人员的流失问题提供有效的对策。