大学生创业何以成功--来自轻松一刻烘焙坊的案例分析

摘要

A successful entrepreneurial case of Guangzhou University,Relaxing Moment Bakery,is studied, which extended its business from Beiting Village to half of the Guangzhou Higher Education Mega Center.This case study will combine entrepreneurship with marketing and other theories to analyze the present entrepreneur-ial situation and the process of Relaxing Moment Bakery,revealing the cause of its success.Accordingly some corresponding countermeasures and suggestions to college graduates are provided.%选取由广州大学学生创业者的小本创业———轻松一刻烘焙坊从创立走向发展，业务一步一步从北亭村扩展到整个大学城的真实创业成功案例作为素材，剖析其创业成功的现状、过程，揭示大学生创业成功的要素，对大学生创业提供相应的对策建议。