实施生态文明战略是旅游业可持续发展的唯一途径。旅游业实施生态文明战略有其必要性,具体应从利益取向、社会责任、发展模式、绿色采购、清洁生产、公众素质六个方面制订旅游业实施生态文明战略的措施。% On the basis of the duality of the tourism development, the article points out that implementation of the strategy of ecological civilization is the only way to the sustainable development of tourism. Then, to-gether with the connotation of ecological civilization, the article clarifies the necessities of the implementation of the strategy and suggests countermeasures in the following six aspects: interests orientation, social respon-sibility, development model, green procurement, clean production and the quality of citizens.
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