互联网创意产品生态系统研究∗--基于组织生态理论

摘要

互联网创意产品的消费价值来源于产品生态系统带给消费者的价值，产品竞争也体现为产品生态系统之间的竞争，这是其区别于传统文化产品的一个重要特点。基于相关研究，探讨了互联网创意产品的内涵和基本特征，基于组织生态理论构建了包括“核心层—交互层”两个层次的互联网创意产品生态系统的一般模型，分析了生态系统内的参与主体、功能活动和和运作机理。进而讨论了互联网创意产品生态系统持续健康运行的必要条件，构建了基于“健壮性—生产率—利基创造”三维度的互联网创意产品生态系统健康度的评价模型，并进行了深入讨论。%The value of Internet creative products for consumers originates from the whole prod-uct ecosystem,and product competition also reflects the competition between product ecosystems. This is an important feature which is different from the traditional cultural products.Based on related studies,this paper firstly discusses the definition and characters of Internet creative products.Second-ly,based on the organizational ecology,a general model of Internet creative products ecosystem is constructed which includes “Core Interaction”two levels,and this paper analyzes participants,func-tional activities and running mechanism within the ecosystem.Thirdly,this paper further discusses and establishes a three dimension health evaluation model of Internet creative products ecosystem based on the “Robustness-Productivity-Niche Creation”framework.Lastly,this paper analyzes neces-sary conditions for the sustainable and healthy running of Internet creative products ecosystem.