The strong rise of We-media and the characteristics of the current college students' thinking and growth have brought new problems and challenges to the ideological and political education in Chinese universities.From the perspective of We-media, reform and innovation of ideological and political education have to follow the trend of media era, combine ideological and political education with the professional education, and cultivate students' spirit of science and humanism;meanwhile, we should strengthen the training of college students to think independently and to cultivate a sound personality, practice and implement the education of the core values of socialism and integrate ideological and political education into We-media, promote the educational reform of morality education, and provide reference for the reform and innovation of ideological and political education in local college and universities.%自媒体的强势崛起以及大学生的思想特征和成长现实,给高校思想政治教育带来了新的问题与挑战.自媒体视阈下地方高校思想政治教育改革和创新,要因势利导,应通过思政教育与专业教育的结合,培养学生科学精神和人文精神;强化大学生独立思考和健全人格的培养,践行社会主义核心价值观的教育,推动思政工作和自媒体的深度融合等举措,促进立德树人的教育改革,为当下地方高校思政教育改革和创新提供参考和借鉴.
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