收益管理下宾馆客房分配方案的实证研究

摘要

信息化网络化高度发达的今天,大中型宾馆纷纷利用网络平台,开发和使用网络预订系统,给客户优化调配住房,以提高工作效率和经济效益。从收益管理视角出发,以一周（从星期一到星期日）老客户提出的房间预定要求以及当前各种价位房源的价格和剩余情况,以宾馆收入最大为目标,制订相应的客房分配策略,建立数学模型,利用LINGO软件包为工具平台对模型进行运算和分析,为老客户最终确定客房最优分配方案。%With the view of the profit management,based on the frequent customers＇ room booking requirement,and the present different original prices and surplus within a week（from Monday to Sunday）,with the goal maximum profit of the guesthouse,this thesis maps out the corresponding guest room assignment strategy,establishes the mathematical model,and determines the most superior guest room assignment plan for the frequent customers by means of carrying on the software package LINGO as the tool platform for the model.