We have entered the era of all media,which puts forward a lot of challenges to enhance the impact of the journal. In all media era,single paper media forms of communication has been unable to meet the needs of readers for reading to meet the conditions for anytime,anywhere. Even electronic version cannot completely meet the readers'needs either. The journal should develop a variety of media publishing forms such as mobile phone reading version,micro channel and micro edition,and other different forms. These forms can give full play to each reader as the power of the information center,so that each reader becomes a communicator of the journal. In addition,the journal should change the original mode of operation,make full use of the resources provided by all media era,such as big data that lets us find new academic focus,and improve the planning level. Finally,as the information processing center,editors should consciously improve their information literacy in order to meet the requirements of the times of the all media and promote the influence of the journal.%我们现在已经进入全媒体时代，全媒体时代对学报影响力的提升提出很多挑战。全媒体时代阅读要满足随时随地等要求，单一的纸介质传播形式已经不能适应读者阅读的需要，即使电子版也不能完全满足读者的需要。学报需要开发多种媒体出版形式，比如手机阅读版、微信和微博版等不同形式。这些形式可以充分发挥每个读者作为信息中心的力量，让每个读者成为学报的传播者。此外，学报要改变原有的工作模式，充分利用全媒体时代提供的资源，比如大数据为我们提供的信息量让我们发现新的学术热点，提高策划水平。最后，作为信息加工中心环节的学报编辑，要自觉提升自己的信息素养才能适应全媒体时代的要求，促进学报提升影响力。
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