Research on the Ways to Enhance the Influence of Chinese Manufacturing Culture brand in Industry 4.0 Era

摘要

In the era of Industry 4.0, the theoretical revolution and technological innovation promote the high-quality development of manufacturing culture brand and the construction of Chinese manufacturing industry. Cultural brand making is an important way to enhance Chinese overall strength. Nowadays, Chinese manufacturing enterprises are still in the state of small-scale, decentralized and uncertain behavior, so this paper provides an overview of the development of cultural brands in Chinese manufacturing industry in terms of comparative advantage, compatibility, complexity, testability and observability, and trys to provide reference for the improvement of the cultural brand influence of Chinese manufacturing enterprises.