Study Competition Channel Structure Based on the Differences of Cost and Products

摘要

The purpose of this paper is to expand Trivedi’s study on the influence of channel structure ,which based on product difference, to cost difference; and analyze the evolution course of channel structure under different conditions. We find that like product difference, cost difference have important influence on the choice of channel structure. This paper has improved the present result and provided proof for the choice of channel structure under different environments.