WTP差异化条件下再制造闭环供应链的协调定价策略

摘要

在新产品及再制造产品的消费者支付意愿不一致的条件下,研究了再制造闭环供应链的协调定价策略.研究结果表明,分散式决策存在效率损失,为此设计了收益共享契约对再制造闭环供应链进行协调,并给出了该契约得以顺利实施需要满足的条件.%The pricing strategies and coordination mechanism of remanufacturing closed-loop supply chain are studied based on the WTP differentiation. The results show that there is an efficiency loss in decentralized decision. Then, a benefit-sharing contract is designed to coordinate the remanufacturing closed-loop supply chain. Moreover, the condition has been presented which may smoothly implement the contract.