城市形象是一个城市特有的底蕴和气质，是城市的总体特征和风格。东莞作为中国城市化进程中最具代表性的城市之一，城市形象的传播经常面临无序感和对抗感。第十四届苏迪曼杯作为城市的特殊事件，东莞借助本次赛事，有效创建了城市品牌形象，达到了传播和营销城市的目的，取得了良好的效果。%The city image is specific connotation and temperament and the overall characteristics and style of a city .Dong-guan, one of the representative cities in the process of urbanization in China , was often faced with a sense of disorder and confronta-tion in the spread of its image.By holding the 14th Session of Sudirman Cup as the city’s special events, it effectively creates urban brand image in terms of the purpose of communication and marketing city , with good results .
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