共创营销：卷烟工商零面向顾客营销的新方法和新措施

摘要

Combining with the actual situation of the tobacco industry and the characteristics of cigarette consumption market,this paper creatively puts forward the concept of co-creation marketing based on studying service dominant logic and value co-creation,clears its Connotation and denotation,and builds the co-creation marketing model of the tobacco industry.Second,the study come up with the new meth-ods and measures of cigarette industrys ,commerces and retails marketing customer.The last ,summarizes the research results of this study and points out the future research direction.%结合烟草行业的实际情况和卷烟消费市场的特点，对服务主导逻辑和价值共创的相关理论进行研究，创造性地提出了共创营销的概念，明确了其内涵和外延，构建了烟草行业实施共创营销的工业企业、商业企业、零售客户和消费者价值共创的模型，提出了工商零与顾客共创营销的新策略和新措施。最后，概括了本研究的研究结果，指出了今后的研究方向。