基于多元统计分析的中国文化符号研究

摘要

Culture is the blood of a nation,and it is the important source of nationalcohesion and creativi-ty. Symbol is the carrier of culture which is the symbol of objectiveness. They interact with each other,re-flecting the internal and external value of culture. Cultural symbol,a carrier of ethical culture,is on behalf of a region or even a nation and represents a nation’s unique culture as well. This paper designed a ques-tionnaire to cultural symbols of China,and it analyzed the Chinese cultural symbol recognition,contingen-cy table analysis and factor analysis model are applied. The study found:Chinese culture symbol recogni-tion with high convergence,has nothing to do with factors such as sex and education. The two factors of Chinese culture symbol recognition are the content of the Chinese culture symbol and the influence of Chi-nese culture symbol and the forming condition,which needs to be improved.%文化是一个民族的血脉，是一个民族凝聚力和创造力的重要源泉。符号是文化的载体，文化是符号的对象，两者是交互作用的，体现文化的内外价值。文化符号作为民族文化的载体，能代表一个地域乃至一个民族、一个国家的独特文化。本文设计了中国文化符号调查问卷，运用列联表分析模型和因子分析模型对中国文化符号的认可度等进行了分析，研究发现：中国文化符号认可度具有高度的趋同性，与性别、学历等因素无关；影响中国文化符号认可度的两个因子分别为中国文化符号的内容和中国文化符号的影响力及形成条件，两者相比较，后者更有待提高。