By use of literature,expert visits,statistical methods,from the perspective of sports industry eco-nomics,taking advantage of Zigong′s unique geographical advantages,resources guarantee and policy support,this paper fully reveals the theoretical significance,realistic conditions and objective opportunity of making Zigong City as the ″ Leisure and Sports Capital of the South of Sichuan″,providing theoretical reference for enhancing the im-age of the city of Zigong,innovating city brand,exploring the cultural connotation and enhancing regional competi-tiveness. The main conclusions are as follows:Zigong has the characteristics of being centered in region,top in ad-ministration,superior in economics and high in the urbanization rate,whose central regional position and core role are quite significant and has a good regional advantage and sports basis. Suggestions are as follows:the government should implement specific policies to encourage the development of sports industry,reform traditional leisure ways and innovate leisure sports projects,and integrate distinctive resource cultures and develop new leisure and sports tourism resources.%采用文献资料、专家访问、数据统计等方法从体育产业经济学的视角，利用自贡独特的地理优势、资源保障、政策支持，全方位揭示了将自贡打造成为“川南休闲体育之都”的理论意义、现实条件和客观机遇；为自贡提升城市形象、创新城市品牌、挖掘城市文化内涵、增强区域竞争力提供理论参考依据。主要结论：自贡具有地域中心、行政居前、经济优势和城镇化率高等特点，区域中心地位及其核心作用十分显著，有着良好的区域优势和体育基础。建议：政府落实针对性政策，鼓励体育产业发展；革新传统休闲方式，创新休闲体育项目；融合特色资源文化，开发新型休闲体育旅游资源。
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