现代标志设计中的意象表现特征

摘要

In this paper,the modern logo design performance characteristics of the image of the object as the center and to its image in the modern art of logo design,image relations and the performance characteristics of image content analysis and discussion.The performance of contemporary logo design in the process of virtual sex,association,emotion and other characteristics of the current logo has a profound impact on creativity and grasp such features will help in the modern logo design,creating a materialized beyond the traditional appearances of the new Visual form to convey the beauty of the image of the modern signs.%本文主要以现代标志设计中的意象表现特征为中心对象,并就其对现代标志设计中的意象艺术、意象关系以及意象表现特征等内容进行分析和探讨。现代标志设计表现过程中的虚拟性、联想性、情感性等特征对当前标志创意具有深刻影响,把握这种特征,有助于在现代标志设计中,创造出超越传统物化表相的全新的视觉形态,传达现代标志的意象之美。