武夷景观在特色商品包装设计中的应用研究

摘要

Along with the vigorous development of domestic tourism, tourist area of natural and humanistic landscape on the influence of modern packaging design is increasingly great,and especially appliation of the landscape to the local characteristics of com-modity packaging design are also increasingly being recognized by consumers. It is undoubtedly an effective design strategy. Based on the thorough analysis based on the aesthetic characteristics of Wuyi landscape, Wuyi landscape is put forward in the application of special goods packaging design method, and then from the aspects of packaging graphics, color and shape factors, the artical summarizes the Wuyi landscapes in the tea packing design technique, and the concrete representation of wuyi com-modity packaging design to provide practical reference for other specialities.%随着国内旅游业的蓬勃发展，旅游区的自然与人文景观对现代包装设计的影响越来越大，特别将其应用于设计地方特色商品包装的做法，也日益被消费者所认可，这无疑是一种行之有效的设计策略。在深入分析武夷景观的审美特征基础上，研究武夷景观在特色商品包装设计中的应用方法，从包装的图形、色彩和造型要素方面，总结武夷景观在茶包装设计中的具体表现形式与手法，为武夷山其它特色商品的包装设计提供实际借鉴。