基于服务型制造视角下汽车制造业服务传递模式优化研究

摘要

The development of manufacturing service model requires companies to strengthen the optimization and management of service delivery model.This paper analyses current service delivery mode of automobile manufacturing enterprises,and reveals the problems existing in the automobile manufacturing,which are the lack of internal service consciousness and low service quality,as well as imper-fect external service and inadequate service innovation.And on this basis,the paper puts forward that improve the ability of auto manu-facturing enterprises to profit and develop through improving internal service quality and external service level,innovating service con-tent,and expanding the connotation of service.%服务制造模式的发展要求企业加强对服务传递模式的优化管理。通过对汽车制造企业的现有服务传递模式进行分析，发现汽车制造企业内部服务意识不足、服务质量低，外部服务不够完善、服务创新不足。在此基础上提出了提高内部服务质量进而完善外部服务水平，创新服务内容，扩大服务内涵，以提高汽车制造业企业的盈利与发展水平。