应用型大学市场营销专业本科课程体系设置的系统分析--基于辽宁对外经贸学院市场营销专业学生的问卷调查

摘要

Course system reform is a very important issue in higher education reform research. The paper, through a questionnaire on marketing majors of Liaoning University of International Business and Economics, sums up recommendations on curriculum system re-form in marketing major of applied universities, that is the system which takes employment as the orientation, closely links to social needs and develops the curriculum system with strong practice and operation.%课程体系改革是高等教育改革研究中一个非常重要的问题，本文通过调查问卷的方式，对辽宁对外经贸学院在校的市场营销专业大学生为样本，总结出应用型大学市场营销专业课程体系改革的若干建议，以就业为导向，紧密的联系社会需求，制定实践性、操作性较强的课程体系。