品牌的塑造：“创意市集”模式下景德镇陶瓷文创产品的出路

摘要

基于“创意市集”模式探索景德镇陶瓷文创产品的出路，认为景德镇陶瓷文创产品应注重品牌的塑造。“创意市集”模式下景德镇陶瓷文创产品品牌塑造主要有以下三条路径：(1)将本土文化融入陶瓷文创产品品牌的塑造；(2)在品牌塑造中注入充满创意的手工艺；(3)突出视觉传达设计在陶瓷文创产品品牌塑造中的重要性。%The paths based on the mode of creative market for Jingdezhen cultural and creative ceramic products are discussed. It’s believed that these products should establish their own brands in three ways:(1) incorporate the native culture into the establishment of their brands;(2) involve creative craft in the establishment of their brands;(3) emphasize the importance of the visual communication in the establishment of their brands.