Value method based on the condition of CVM,in xiangjiang river basin through the field investigation of the eight major cities,83.87％ of the residents have a willingness to pay,the nonparametric estimation measure residents in xiangjiang river basin ecological compensation of willingness to pay is 127.72 yuan (per year).To "characteristics" and "habitat features" " water environmental consciousness" " status evaluation" " expectations" five factors affecting category 15 influence factors on the residents' willingness to pay the WTP for regression analysis.The results showed that the education level had a significant positive effect on WTP;The length of residence,the awareness of water and environmental property rights,the policy understanding,and the expectation of government goveraance have a significant positive impact on WTP.The water quality and vegetation cover of the xiangjiang river have a significant negative effect on the willingness of people to pay for ecological compensation.The distance from the river is significantly negative for the people' s willingness to pay.Finally,this paper puts forward Suggestions based on the coase theorem,base utility theory,public object theory,externality theory.%基于CVM条件价值法,通过对湘江流域8个主要城市的居民进行实地调研,有83.87％的居民有支付意愿,采用非参数估计测算出湘江流域居民的生态补偿支付意愿为127.72元(人/年).以“基本特征”“居住地特征”“水环境意识”“现状评价”“心理预期”5个影响因素分15个影响因素变量对居民支付意愿WTP进行回归分析.结果表明,教育层次对WTP有显著正影响;居住地时长、水环境产权意识、政策了解度、对政府治理预期对WTP有极显著正影响;湘江流域水质、植被覆盖度对流域居民生态补偿支付意愿有显著负影响;居住地离江距离对居民支付意愿有极显著负影响.最后,本研究根据科斯定理、基数效用论、公共物品理论、外部性理论分析结论、提出建议.
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