《一转成双》法律宣传与道德传播的修辞策略

摘要

Watch variety show, Jiangsu channels turns into a double and through the analysis of the past to broadcast, think turns into a double successfully using the implicit relationship focus, dug contradictory crux, lay the foundation for the implementation of rhetorical strategy, and then tightly buckle context, strength⁃en the awareness of evidence, propaganda laws and regulations;must take good care according to the occasion and timing, for moral communication and timely last according to sum up, rhyme combination, enhance the rhetorical strategies, such as the moral and legal communication effect, from the initial aims to“save the mar⁃riage, emotional healing”, the development to the present on the basis of the moral and legal propaganda medi⁃um, appropriate and effective, fascinating, under the background of today's emphasis on the rule of law, harmo⁃nious, has strong practical significance.%观看江苏综艺频道《一转成双》节目并通过对近半年来播出节目的分析，认为《一转成双》成功地运用了关注对象隐性关系，挖出矛盾症结，为实施修辞策略打下基础，然后紧紧扣住语境，强化证据意识，宣传法律规定；根据场合与时机，动之以情，晓之以理，适时进行道德传播以及最后的据情总结陈词，韵散结合，增强道德、法律传播效果等修辞策略，从最初旨在“婚姻拯救、情感治愈”，发展到目前的在此基础上进行道德传播和法律宣传的媒介，得体有效，引人入胜，在当今强调法治、和谐的背景下，具有较强的现实意义。