文化产业的全产业链商业模式何以可能

摘要

The whole industry chain is the best business model that reflects the characteristics of ＂one-source multi-use＂ in cultural industry,which presents as a repeated extensive structure using the same creative cultural resources in the space and time dimensions,and which shows stronger consistency and scalability.The formation and improvement of whole industry chain need some supporting conditions including abundant human resources,common unifying core,management concept,broad physical space,bibcock enterprise drives,and so on.Through the whole industry chain,we can promote cultural industry cluster,extend the length of industrial chain incidentally from vertical to horizontal industry chain,realize the maximization of the value of intangible assets,explore the international market,and so on.%全产业链是一种最能体现文化产业＂一意多用＂特性的商业模式,它呈现为一种同一文化创意资源在空间和时间维度都重复延伸使用的结构,显示了更强的融贯性和扩展性。全产业链的形成和完善需要具备充沛的人力资源、共同的统一核心、全产业链经营理念、广阔的物理空间、龙头企业驱动等支持条件。通过全产业链促进文化产业集聚,需要顺势延伸产业链的长度,实现纵向产业链为主向横向产业链扩展,实现无形资产的价值最大化,走向国际市场等。