经济新常态下我国企业社会责任战略管理框架的构建

摘要

This paper aims at studying the strategy management of Corporate Social Responsibility (CSR)in the New Normal of China's Economy.Starting with the relationship between the CSR boundary and the CSR strategy management,the authors investigate into the expected influences of the economic environment of"the New Normal"on enterprises'CSR strategy management with the deductive method of normative researches.Results show that the changes of CSR boundary are caused by those of the economic environment of"the New Normal".Thus,a CSR strategy management framework should be constructed to accommodate these changes,and the construction should take in-to consideration the factors of economic environment.Essentially,the CSR strategy management in the economic environment is a cycle of CSR recognition,CSR communication and CSR coordination, which is linked by stakeholders.These findings indicate that,first,the government should improve the directing function of enterprise-behavior-oriented economic policies;second, the enterprises should fully recognize the advantages of CSR strategy management in bringing sustainable competi-tiveness;third,policy-making departments should establish an effective channel to receive the feed-back from enterprises.%以经济新常态下我国企业社会责任(CSR)战略管理为研究对象，从 CSR 边界、CSR 战略管理的关系入手，采用规范研究的演绎法分析新常态经济环境对企业CSR战略管理的预期影响。研究表明：新常态经济环境变化导致我国企业CSR的边界变化；应对这种变化我国企业可构建 CSR 战略管理框架；CSR 战略管理框架应考虑经济环境要素，以利益相关者为纽带，并遵循CSR识别→CSR 沟通→CSR 协调的循环提升过程。研究结果启示我们：新常态下政府应加强经济政策对企业行为的导向功能；企业应充分认识CSR战略管理能够带来的持续的竞争优势；政策制定部门应建立有效机制了解来自企业的反馈。