乡村旅游开发中的“五赢模型”——以海南毛感景区规划为例

摘要

Based on the theory of stakeholders and the planning practice in the Maogan Scenic Spot, the paper explores the demands of the stakeholders in rural tourism development. First to make a big cake and a good distribution of it and then to increase the cake and to make a better distribution. The basic idea of rural tourism development is to achieve a virtuous cycle and sustainable development. The five-win approach of rural tourism development is to hold the bottom line of resources and environment by Negative Planning and to reach an agreement through coordination, consultation, conference and cooperation.%以利益相关者理论为指导，结合海南毛感景区规划实践，深入探讨乡村旅游开发中不同利益者的诉求。先把蛋糕做大再把蛋糕分好，进一步把蛋糕做得更大分得更好，由此实现良性循环和可持续发展，是乡村旅游开发的基本思路。用反规划的方法守住资源环境底线，通过协调、协商、协议、协作达到协同，是乡村旅游开发实现五赢的基本途径。