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数理统计法在手游市场趋势研究中的应用

     

摘要

Mobile network game refers to the type of mobile games based on the wireless Internet, available for people to participate simultaneously. In recent years,with increasing the number and quality of mobile phone games, mobile games market also gradually shifts from immature to mature. In this paper using SPSS system, the development trend of mobile game market correlation analysis and regression analysis, the relationship between the mobile game market and the actual sales income through user scale research, in order to further increase the development of the game type that all kinds of people love. Each additional unit of user scale, the average sales revenue will increase 64. 2 million yuan. Therefore, the emphasis of mobile gaming product experience, to expand the scale of users of mobile gaming products is the problems that each game companies need to focus on and solve.%手机网络游戏是指基于无线互联网,可供多人同时参与的手机游戏类型。近年来,随着手机游戏数量和质量的不断提高,手机游戏市场也逐步从稚嫩开始转向成熟。本文利用SPSS系统,对手机游戏市场的发展趋势进行相关分析和回归分析,主要通过用户规模研究手机游戏市场与实际销售收入的关系,为进一步发展更多的、各类人群喜爱的游戏类型做出判断。结果表明:用户规模每增加一个单位,销售收入的平均值会增加0.642亿元。因此,重视手机游戏的产品体验,扩大手机游戏产品的用户规模是各游戏厂商需要重视和解决的问题。

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