关于产品服务化与企业服务化的理论探索

摘要

本文通过文献回顾和案例分析,探讨了服务行业呈现出的两种新趋势,即产品服务化与企业服务化。作者认为这两种趋势有助于企业开拓新的事业领域,实现多元化发展,同时符合发展绿色经济的客观要求,是未来经济发展的主要方向之一。%This study introduced two new trends in service industries： product servitization and enterprise servitization.This study was based on the past literatures and case study methodology.The authors suggested that the two new trends contribute to exploitation of new business domains and stimulate diversification for firm＇s development.In addition,these two new trends also will meet the requirements of green industry and will be one of the orientations of future economic growth.