论地域文化与特色城市形象塑造

摘要

当今国内不少城市缺乏塑造具有个性化、独特城市形象的能力，很多城市在形象塑造上出现“撞衫”现象。要想塑造独具特色的城市形象，就必须依托本地最具有代表性、垄断性及未来发展潜力巨大的地域文化。在特色城市形象塑造中，切勿急功近利，要将目光放长远，审时度势、明确定位、以人为本，发扬并创新地域文化，走可持续发展道路。%Nowadays many domestic cities lack the ability of shaping the personalized and unique images of the cities.Many cities,in terms of images,appear “Zhuangshan”phenomenon.In order to create a unique city image,we must rely on the local culture,which is the most representative,monopolistic and maintains big development potential.In shaping the unique image of the city,we should not seek quick success and instant benefits;instead,we ought to focus on the long term,size up the situation,clarify orientation, adhere to the people-oriented philosophy,carry forward and innovate the regional culture,and take the road of sustainable development.