时尚的幻象与殖民化——基于鲍德里亚的消费社会理论

摘要

In modern consumer society,as an ideology and consumption patterns,fashion attempt to achieve its hegemonic goals with use of various means of colonization activities.Although the fashion symbol system controls thought and behavior of consumers,it is only an illusion.Understanding of the nature of fashion and operational mechanism has important theoretical and practical significance for the practice of scientific development and Construction of a Harmonious Society.%在现代消费社会,时尚作为一种意识形态和消费方式运用多种手段进行消费的殖民化活动,妄图实现其霸权主义的目标。尽管时尚的符号体系控制着消费大众的思想和行为,但它只是一种幻象。认识时尚的本质及运行机制对践行科学发展与和谐社会建设有重要的理论和现实意义。