网络服装营销的误区分析及对策

摘要

服装商品的网络销售是传统服装销售方式的拓展，不仅为消费者带来全新的销售体验，更为服装生产者带来更为广阔的销售空间。网络服装营销更多地表现为虚拟营销，与传统营销方式差异明显。正确认识并且走出误区，才能在网络世界赢得服装营销更多的利润空间。%The internet marketing of garment commodity is a new garment business model developed from the traditional one.Garment online selling can not only bring a new shopping experience for cus-tomers,but also create a larger management space for cloth producers.The point is that although gar-ment online selling is a new marketing concept and model,born under the modern economic conditions, people should know that garment online marketing is more like a virtual marketing,and also,the differ-ences between traditional sale model and the modern one need to be clarified.Based on these,there will not be misunderstandings,and merchants can gain much higher profit margin from cloth marketing by virtual network economy.