无公害农产品购买意愿影响因素的实证分析——基于昆明市消费者调查问卷

摘要

对昆明市4区居民的无公害农产品认知度和购买意愿进行了问卷调查,通过描述性统计分析和logistic计量模型研究,分析影响消费者对无公害农产品认知情况、价格认同和购买意愿的主要因素,并提出相关的研究结论和政策建议.%The dwellers' cognition and purchase desire to non-pollution agricultural products were investigated in four regions of Kunming Cit-y. Through descriptive statistical analysis and logistic econometric model, main factors influencing consumers' cognitive situation, price approval and purchase intention on non-pollution agricultural products were analyzed. Finally, relevant research conclusions and advices were put forward.