针对空心古镇现象,指出其是城市化发展及欲望驱使演变的结果,分析了古镇空心化存在的使古镇自然、经济、社会功能整体退化,严重阻碍古镇经济社会的可持续发展的弊端.基于文化再生的内涵及理念,在文化生态学、恢复生态学的基本原理的应用上,构建了古镇实心化的旅游开发模式,并从古镇场景再现、文化感悟、文化推广的角度具体阐述了这一模式.以重庆市主城区西部的走马古镇为例探讨了古镇旅游开发的实践,强调从格局保护和生态环境恢复整治、古镇保护与文化设施建设方面再现走马场景,感悟并推广走马文化,并注重以历史文化遗产为素材构思旅游产品主题,提出古镇实心化开发的模式,实现文化遗产再生.%The paper had pointed out the hollow ancient town was the result of urbanization and desire; and analyzed that hollowness made ancient towns degenerate in nature, economy and social function, seriously blocking sustainable development of economic society of ancient towns. Based on the connotation and idea of cultural reproduction, in terms of application of basic theories of cultural ecology and restoration ecology, it had established tourism development of solid ancient towns, which had been analyzed specifically from the perspectives of reappearance of ancient towns' scene, cultural realization and cultural promotion. By taking Zouma Ancient Town in the west of the main urban area of Chongqing City for example, it had discussed tourism development practice of ancient towns, emphasized making Zouma scene reappear from the aspects of pattern protection, restoration and treatment of ecological environment, ancient towns'protection and cultural facilities'construc-tion, experiencing and publicizing Zouma culture. It also highlighted taking historical and cultural heritages as the theme of tourist products, and proposed development mode of solid ancient towns, realizing regeneration of cultural heritage.
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