基于体验经济视角的遵义市乡村旅游发展探讨

摘要

伴随着体验经济时代的到来,体验型旅游产品越来越受到市场青睐.遵义市的乡村旅游要向品牌化方向发展,必须构建体验型发展模式.笔者从体验经济视角分析了乡村旅游者的消费需求和遵义市乡村旅游产品存在的问题,提出了遵义市体验型乡村旅游的发展策略,以期对遵义乡村旅游发展有所借鉴.%With the coming age of experience economy, experimental tourism products catch more and more attention. Zunyi's rural tourism must construct the experience-typed development model in order to develop the brand. Through analyzing the consumer demand of the rural tourist and the problem of the rural tourism product based on experience economy, the experience-type rural tourism development strategy and some references for the Zunyi's rural tourism are proposed.