“六安茶谷”品牌提升路径研究

摘要

针对六安市各县区、乡镇积极配合“六安茶谷”建设、宣传茶谷建设项目和地方资源优势，举办各类节庆活动的现状，分析节庆活动对推动和宣传“六安茶谷”品牌的重要作用及存在问题，提出整合节庆资源，提升“六安茶谷”品牌的路径选择，旨在通过政府部门的宏观研判统筹及引导管理，实现茶产业与旅游业的有机融合，唱响“六安茶谷”品牌。%Aiming at each county and township actively cooperating with construction of Lu’an Tea Valley, propagating tea valley construction projects and local resource advantages, holding all kinds of festival activities, the significance and existing problems on promoting Lu’an Tea Valley was analyzed.The aim was to realize the integration of tea industry and tourism through government’s macro planning and guidance.