O2O模式下生鲜农产品购买意愿研究

摘要

Based on binomial Logistic regression model,the original equation for the influencing factors of fresh agricultural product in O2O mode was established.Through tree model analysis,we found that the interactive items between age and logarithmic value of monthly online shopping consumption was of statistical significance,and the two had a synergistic effect.And the firal Logistic regression equation was obtained.Finally,some related countermeasures were given for developing O2O platform of fresh agricultural product.%基于二项Logistic回归模型,建立了020模式下生鲜农产品影响因素的初始方程.树模型分析发现,年龄和月网购消费额的对数值的交互项具有统计学意义,二者具有协同效应,并得出最终的Logistic回归方程.最后,提出了发展生鲜农产品O2O平台的相关对策.