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Impact of product label communication congruency on attitude certainty and purchase intention for food allergy stakeholders under high and low levels of elaboration.

机译：在高和低水平的精心设计下，产品标签沟通一致性对食品过敏涉众的态度确定性和购买意愿的影响。

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作者
Wortman, Roger W., Jr.;
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作者单位

Nova Southeastern University.;

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授予单位 Nova Southeastern University.;
学科 Marketing.
学位 D.B.A.
年度 2017
页码 279 p.
总页数 279
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 11:54:15

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Impact of product label communication congruency on attitude certainty and purchase intention for food allergy stakeholders under high and low levels of elaboration.

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