基于网络文化接触差异的大学生网络购物行为研究——以石河子大学为例

摘要

通过对石河子大学商学院学生问卷调查,发现不同专业、年级、性别和民族学生具有较明显的网络文化接触差异,影响到其网络购物态度和行为选择。其影响表现为网购认知、心理顾虑、购物信息、兴趣偏好、时尚需求和群体性影响等方面。%Based on the Shihezi University Business College students questionnaire,found that different majors,grades,gender and ethnic students have obvious differences in network culture contact,and affect their online shopping attitude and behavior choice.The effect on performance for online cognitive,psychological concerns,shopping,fashion information,interest demand and group influence.