Department of Business and Administration Yuan Ze University 135 Yuan-Tung Road Chung-Li Taoyuan 320 Taiwan;
Institute of Business and Management National Chiao Tung University 4F No.114 Sec.1 Chung-Hsiao West Road Taipei 100 Taiwan;
RD and marketing integration; cross-functional cooperation; new product development(NPD); Taiwan; IT industry; job rotation; informal social network; joint reward; formalisation.;