改进的Apriori算法在服装营销中的知识发现研究

摘要

针对传统Apriori算法执行效率低的缺点,文中提出了一种适用于在海量数据中进行知识发现的改进的Apriori算法.阐述了改进的Apriori算法流程,并以某服装厂销售产生的海量销售数据为例,提出了基于改进的Apriori算法的知识发现过程.%Against the shortcomings of the low efficiency of the traditional Apriori algorithm, this paper proposes an improved Apriori algorithm, which is suitable for knowledge discovery of mass data. This paper describes the processes of the improved Apriori algorithm, takes the massive sales data of a clothing factory as a case, and proposes the processes of knowledge discovery which bases on the improved Apriori algorithm.