从基础的视觉传达设计中图形创意的应用入手，引入创新对于视觉传达的重要作用，对创意图形设计在视觉传达设计的标志设计、广告招贴设计、书籍装帧设计以及包装设计等各个不同领域的应用中显现的优势做了充分论述。随着社会的进步高科技的不断发展，不同的时代对视觉传达艺术设计提出新的要求。作为优秀的设计师必须根据这些因素不断更新与完善自己的设计理念，大胆合理的应用创意图形才能赋予设计作品无限的活力。%From the application of the creative graphics in basic visual communication, the paper introduces the innovation and makes it play an important role in visual communication design. At the same time, the paper does a full discussion about the advantages which the application of the creative graphic design shows in visual communication design , such as logo design, poster design, booking binding design, the packaging design and so on. With the continuous development of society and progress of high technology, different ages put forward new requirements on visual communication design. Outstanding designers must continually update and improve their design ideas based on these factors. And to give their works infinite vitality, they must use creative graphics boldly.
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