需求依赖于价格环境下的批发价格契约

摘要

The wholesale price contract with price dependent demands is discussed for a supply chain com-posed of a manufacturer and a retailer. In such a supply chain, the manufacturer determines the wholesale price, while the retailer determines the ordering quantity and sale price. The supply chain can operate un-der centralized or decentralized decision making mode. In this study, the profits, sale price, and sale quantity resulting from centralized decision making are set as benchmark. To explore the performance of decentralized decision making, the profits, sale price, and sale quantity resulting from decentralized deci-sion making are compared with the benchmark. By doing so, it is shown how the wholesale price and the price elasticity affect the efficiency of the supply chain and profit distribution in the supply chain.%研究需求依赖于价格环境下的批发价格契约，建立了由单个零售商和单个制造商组成的供应链模型。该模型中零售商决定商品的订货量和销售价格，制造商决定商品的批发价格。以集中决策系统下供应链的利润、销售价格和销售量作为基准，研究分散情况下供应链的效率、销售价格以及销售量的变化，同时考虑在此情况下制造商提供的批发价格构成，在此基础上进一步探讨价格弹性对供应链效率和供应链利润分配比例的影响。