滇西北文化创意旅游产业发展研究

摘要

With the development of cultural creative industry,tourism industry ushered in the new development momentum. Starting from the cultural industry and tourism industry in the northwest in Yunnan,this paper analyses the development tasks of integration of cultural industry and tourism industry in the northwest in Yunnan,and discusses effective ways to promote the integration of cultural industry and tourism industry in the northwest in Yunnan,and to provide some reference and advice.%伴随着文化创意产业的发展，旅游业迎来了新的发展动力。将文化创意植入旅游业中，用文化创意带动旅游业的发展，成为当前旅游业发展的新常态。以滇西北文化产业和旅游产业融合发展现状作为出发点，分析了滇西北文化产业和旅游产业融合发展任务，并从政府对滇西北企业的旅游与文化融合力度、加强人才培养等方面探讨了促进滇西北地区文化产业和旅游产业有效融合的途径，以期为促进滇西地区旅游文化产业的发展提供一些参考和意见。