社交媒体对自发性体育社会组织发展的影响研究

摘要

The rapid development and popularity of social media will inevitably have an important impact on the development of spontaneous social organization. Positive influence mainly has: for spontaneous sports social organization provides a new channel of communication. For spontaneous sports promotion and publicity of social organization it provides the platform;it plays a supervision role for the healthily running of spontaneous sports social organizations. Negative influence mainly has:weakening the offline communication of organization members and sports participation; spreading against organizational development information more easily and it has “zoom in”role.%社交媒体的快速发展和普及将不可避免的会对自发性社会组织的发展产生重要影响。积极影响主要有：为自发性体育社会组织的交流和沟通提供了新渠道；为自发性体育社会组织的推广、宣传提供了平台；对自发性体育社会组织的健康运行起到监督作用。负面影响主要有：弱化了组织成员的线下交流和体育参与；散播对组织发展不利的信息比较容易且具有“放大”作用。