从花卉旅游发展方式的基本情况入手,主要对河南许昌市花卉旅游进行实证分析,通过对许昌市标准化、规模化的花卉产业基地名优花木科技园的实际调查,得出在花卉旅游的发展中花卉企业愿意进行花卉旅游的开发,进而提出许昌市发展花卉旅游的建议:因地制宜,调动花卉企业发展旅游的积极性;开发具有当地特色的产品;加强合作,重视营销,关注生态环境的保护.%Study was based on the generalized summarization of basic development pattern of flower tourism in Xuchang. It mainly carried out an empirical analysis of flower tourism in Xuchang, Henan province. Through the practical investigation into the standardized, large-scale flower base - the enterprises of Famous Flowers and Trees Technology Park, it could be concluded that flower enterprises would like to develop the tourism industry when carrying out the projects of flower tourism. And then some advices about the development of flower tourism in Xuchang were put forward, including: Taking actions that suit local circumstances; Mobilizing the enthusiasm of flower enterprises to develop flower tourism; Developing tourism products with local characteristics; Strengthening cooperation and attention to marketing as well as concerning about ecological and environmental protection.
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