在对体验旅游基本内涵和特征进行概述的基础上,通过对游客购买行为的调查研究,分析了游客的基本购买模式,进而提出相应的体验旅游产品开发策略,为体验旅游发展提供新的思路和方向,以达到提升旅游业服务品质的目的,增强旅游对发展地方经济的贡献.%Based on the summary of the basic connotation and characteristics of experience tourism,and through the purchase behavior investigation,basic purchasing patterns of tourist were analyzed,and then experiential tourism product development strategy was put forward to provide new ideas and directions for tourism development,so as to improve the tourism service quality and strengthen the tourism contribution to local economic development.
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