大别山乡村旅游市场营销SWOT分析及策略探讨

摘要

Conditions rural tourism marketing of Dabie mountains were analyzed by SWOT method to innovate rural tourism marketing strategy, enhance the competitiveness of rural tourism, and achieve sustainable development.%运用SWOT方法分析大别山乡村旅游市场营销状况，为创新乡村旅游市场营销策略，提高大别山乡村旅游竞争力，实现大别山乡村旅游可持续发展提供理论和现实指导。