Halal Rural Tourism from the Viewpoint of Marine Destination Strategy through SWOT Analysis at Iboih Village, Sabang-Indonesia

摘要

Halal tourism destination has been one of the programs of the Ministry of Tourism of the Republic of Indonesia. One of the halal tourism destinations in Indonesia selected as the world's best destination is Lombok Island. In addition, one of Indonesia's 10 halal tourism destinations which has made tourists fall in love with is Aceh Province. Aceh is well-known for its marine destination because of the island of Weh in Sabang. Marine tourism activities make the Weh Island popular worldwide since it has magnificent underwater beauties which can be found at a small village of Iboih. This study applied the descriptive method using primary and secondary data sources. The primary data source was in the form of interviews and the secondary was in the form of literature review. The study also applied the phenomenological approach. This research aimed at assessing whether Iboih village in Indonesia is considered as halal tourism village based on a theory developed from three related studies. Results from the data analysis of the strengths element showed that marine destination of rural tourism at Iboih Village has fulfilled the halal tourism components. Although the rural tourism at Iboih Village has fulfilled 75% of the components to be considered as a halal tourist destination, it still has not fulfilled one of the four halal tourism components which was the service component at 25%, namely the limited availability of female coaches for female divers (which was a weakness of the service element).